African Clothing Shops In London

If you’ve been to many of the African clothing shops in London, you’ve probably noticed high-prices and low quality. Durable clothing is something that is difficult to find today, however, there is one place you can still turn to for the quality you want; Shade of Me is widely regarded as one of the most notorious black-owned fashion brands with cultural designs and patterns that look great in every season. Our African clothes are always in style, as well as being affordably priced, the perfect combination if ever there was one. Compare our apparel with other African clothing brands to see why we’re so popular.

3 Reasons to Shop Our E-Commerce Store For Black Style Clothing

1. Shade of Me believes in equality; we feel there’s no better place to manifest our desire to create equality across the planet than right here in our Web store. Our belief, that we are all one people inhabiting bodies of different shades, has given us a vision to infuse African wax fabric with more subtle fabrics and clothing styles, delivering a unique collection of men’s and women’s clothing to the world.

2. If you’re searching for new African clothes ideas, you’ll find them on our website: sharp and vividly colored shorts, trousers, jackets, dresses, and everyday outfits for adults who are passionate about sharing their love for the African culture. We can make it both easy and affordable to build a wardrobe complete with trendy tops and bottoms that look great no matter the season.

Shop our summer collection for light and breeze dresses & skirts, shorts & skorts, cool tops, & comfortable trousers; our winter collection contains stylish denim jackets, puffer jackets, long sleeve cardigans, jeans, hoodies, & suit dresses.

3. We’ve established a reputation as a brand that stands behind our clothing. If you’re tired of cheap imports that fall apart after a season or two, you’ll love how durable our items are in comparison. Made to last designed to display quality at every turn, our beautiful outfits are not found in any African clothing shops in London, but only from our website.

We invite you to take a look at our newest releases at Shade of Me. Compare the quality you see, the affordable prices we offer, and the enduring visual appeal in each and every garment, then put together a closet that will allow you to show off the look you love.

You’ll make a lasting impression when you walk in to any event or special occasion flaunting an African print polo shirt with a pair of your favorite jeans- or half-breed trousers with a comfortable cotton T-shirt. There’s no end to the outfit combinations you can create with our trendy items.

Feel free to shoot us a message through email if you have any questions about our company, our brand, or our clothing- or reach us by phone if you need assistance choosing a gift for someone special. You’ll always find terrific deals on authentic African clothing on our site.

African Clothing Shops In London

Shade of Me


African Clothing Shops In London

15 Kings Cresecent


View Larger Map

Moody Reviews

These pads feel *heavenly* to wear. Soft, barely noticeable but not too lightweight, and they stay in place all day!!! I love them, I can’t wait to get my next paycheck so I can order more. :) these were my first experience with the switch to reusables and I’m very impressed. If anyone else is on the edge of starting this route, GO FOR IT. Especially if you’ve ever suffered from itchiness from those plastic pad materials..this is so much better.


It's my first time buying reusable pads and I'm really happy with this pair. The print and design sold me, but the comfort and reliability have exceeded my expectations. They work for daytime and overnight use with no problems compared to disposable pads. Wish I bought these sooner. They're a total game changer for periods.


Beautiful pattern, expertly stitched, and lovely seller. Beyond happy. Very fast shipping too! Thank you so much!!! ❤️


High-quality, low maintenance reusable pads! Really nice, and they do stain but that can’t really be helped aside from doing a quick handwash before tossing it in the machine. Will definitely be purchasing more in the future!


These are the best!! They are not bulky and the fabric is so comfortable. I have tried shapes and patterns from several of the best selling shops and these are my favorite.


I like that they have metal snaps! The ones I have with plastic snaps do not last as long. I think these will hold up for a few years. Thank you!

Confusion Checkpoint

I know right!? Ok, so cloth menstrual pads are a washable, reusable alternative to disposable pads. Pretty sweet, right?

  • The regular absorbency pads are good for light to moderate flows. They are 100% cotton, with a layer of terry cloth (towel material) inside for absorbency. Cotton is a moisture wicking and breathable fabric, which allows menstrual fluid to dry rapidly, keeping you comfy and dry. This also means that these cloth pads can absorb a surprising amount of fluid!
  • The heavy absorbency pads are perfect for moderate to heavy flows. Heavy pads are longer than regular pads. These pads are primarily cotton, with cotton flannel and terry cloth for absorbency and breathability. Additionally, they have a layer of polyurethane laminate (PUL) inside. This is a waterproof, laminated fabric that protects you from leakage. In the heavy pads, the PUL lining is in the pad core (the part that’s shaped like a peanut)!
  • The overnight cloth pads are great for heavy flows, and for overnight use. Overnight pads are longer than heavy pads, and flare out at each end. These pads are made of cotton flannel, cotton terry cloth, and PUL lining. In the overnights, the PUL lining extends throughout the entire base of the pad, so even the wings are leakproof!

Cloth liners are lovely for really light days, and as a backup for a tampon or menstrual cup. They are made of five layers of cotton. They are soft, barely noticeable, and peace of mind for that bit of protection.

Moody V regular absorbency pads and cloth liners are made with 100% cotton, which makes your down-there oh-so happy. Cotton is a breathable, moisture wicking fabric that creates a difficult environment for yucky bacteria like yeast to grow. 

Disposable pads are mostly synthetic, which is fully not nice to your body. They’re made out of bleached wood pulp (what the?) and non-biodegradable materials.

Moody V’s heavy cloth pads and overnight cloth pads are also primarily cotton. They have a polyurethane lining inside, which keeps moisture from leaking through. This lining is non-biodegradable (I know, it sucks). But remember, you’re not just gonna throw it away, you’ll probably use it like, 100 times.

The regular absorbency pads are made with cotton flannel and cotton terry cloth (like a towel material). Liners are just cotton flannel. Ugh! So simple! Love that!

The heavy cloth menstrual pads and overnight cloth pads are made with cotton flannel, cotton terry cloth, and polyurethane laminate. Ugh! Slightly less simple but still wow amazing and great! Love that!

Look at the “Wh-. . . What? Who? Where? What?” question at the top of this FAQ page to learn out each variety of pads work!

Method 1: Rinse with cold water ASAP to reduce staining. Machine wash cold, then air dry thoroughly to maintain a nice shape.

Method 2: Machine wash cold, tumble dry.*

*Method 2 gets your pad clean and ready to use again real quick, but may result in light staining and scrunching-up in the dryer. (Stains fade over time and you can stretch the pad gently with your hands to un-scrunch it.)

Some folks like to keep a container of cool water in their bathroom so they can soak their pads until they’re ready to wash them. This helps remove stains without using chemicals or potentially fabric-damaging products.

It’s recommended to avoid using fabric softener, as it makes fabric less absorbent.

Another good rule of thumb is not to use anything on your pads you wouldn’t wash your underwear with. Your pads are gonna be up close and personal with a sensitive area, so avoid harsh or irritating chemicals when washing them.

Cloth pads contain several layers of fabric, which means it might need extra time drying. Make sure they’re super dry out of the dryer or dry them in the sun to prevent mildew. Do be aware that sun-drying can result in fabric discoloration.

See more Frequently Asked Questions!